Search engines are great for finding information on almost anything in the world. They can be a good tool when you have a research project, or just simply want to find out more about something. However, just with them being perfect for these things, they can also be your worst enemy. If you have done something you aren’t proud of or if you own a business that has had problems in the past, a search engine can be your worst enemy if you’re trying to find a job or run a successful business.
It’s a double edged sword. As the saying goes: “Once on the internet, always on the internet”. That may not be what anyone in a negative position wants to hear, but it’s the down side of having the luxury of search engines. Luckily, just because some negative information may be holding you back on the internet, it is not the end of the world. There are some online reputation management steps you can take to remove the smudges of your business or, at the very least, bury them deeper in the internet and search engines so they are much harder to find.
We’ll start first with removal of content from the internet. Now, as I mentioned before, once something is on the internet it stays there in one way, shape, or form, literally forever. However, you can do everything possible to get it removed from one search engine or another and at least make it harder to find for prospective clients.
Obviously, if you own the website it will be easiest for you to remove the content. A personal business website can be taken down and re-created under a different URL, for example. Websites that fall under the social media category can also be removed by the owner, thus removing all the negative content that may be connected to it. Something to think about with social media is that it can be difficult to remove your account. Sources like Facebook are notorious for having people do such things like take down every single picture ever posted, then the albums, and only then can they remove the website.
One thing to keep in mind is that it’s also a good idea to think about if you really want to fix bad reviews. It’s possible to keep these websites up and try to solicit better reviews from friends, family, and customers. You could also add more content on how you have improved your business since whatever negative content has been added to your webpage, or turn it around into a positive thing, being open and honest with your customers while providing great service. You can work on internet reputation repair all you want, but without IRL action your efforts are done in vain.
If you do not own the website, there are still options for you to have the content removed or buried. The simplest, and probably the only way to do this is to seek online reputation repair services. The right reputation management service will help you decide the best course of action so you can fix bad search results and resume business as usual.